KUALA LUMPUR, Malaysia, Aug. 26, 2024 /PRNewswire/ -- Saudi Tourism Authority (STA) is returning with its largest trade networking event in Malaysia, NUSUK, on the 27th of August, at Mandarin Oriental, bringing together over 40 prominent Saudi stakeholders and 500 travel agencies from Malaysia and the Southeast Asia markets. With the presence of His Excellency Dr. Tawfiq bin Fawzan AlRabiah, Saudi Arabia's Minister of Hajj & Umrah, this pivotal trade event provides the Saudi Tourism Authority (STA) an opportunity to engage with Destination Management Companies (DMCs), hotels, transportation providers, and essential travel partners. The goal is to gain deeper insights into their needs and refine offers, products, and packages to enhance the spiritual journey of Malaysian travelers performing Umrah and to facilitate easier exploration of other Saudi destinations. During the event, STA will also unveil several key collaborations and initiatives with its major trade partners, including:

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