IF there is one piece of clothing that everyone has in their wardrobe, it's a pair of denim jeans. One can never go wrong, fashionwise, with a pair of denim jeans.

While there has been an increase in the demand for denims, Filipino consumers think that denims are one and the same. With more Filipinos being open to the idea of sustainability, SM Men's Fashion carries a collection of sustainable denim that help save Mother Earth.

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