Why Ogie is producing Martin

Gone are the days when OPM artists would compete with one another's album sales, shows, and concerts. Especially when it comes to the icons, from Concert King and Queen Martin Nievera and Pops Fernandez, Mr. Pure Energy and Total Performer Gary Valenciano, Divine Zsa Zsa Padilla, to Ultimate Singer-Songwriter Ogie Alcasid and Asia's Songbird Regine Velasquez — these Philippine music royalties are tight and even as close as family. All you need to do is switch your televisions to "ASAP Natin 'To" every Sunday, and you'll see all of them there singing in harmony.

That is why it shouldn't come as a surprise that since officially launching The A-Team (Alcasid Talent Entertainment Artist Management) last May, Ogie has eagerly stepped into the role of producer for Martin's return to the big venue concert scene via "Martin Nievera: The King 4Ever." Set to unfold at The Smart Araneta Coliseum on September 27, the whole genius of an idea is all Ogie's. As Martin says, "He masterminded this whole thing, so much so that what is bound to be a display of world-class artistry at The Big Dome will not only serve as a celebration of the Concert King's 42nd anniversary in the music industry. For at its heart, "The King 4Ever" realized, will ultimately celebrate the genuine bond between Martin Nievera and Ogie Alcasid that is as legendary as their individual contributions to OPM.