In 2023, health and beauty retailer Watsons started encouraging artists to incorporate discarded materials into their artworks with the launch of 'Reuse with Watsons: A Sustainability Exhibit' at drybrush Gallery.
The pioneering exhibit, which also served as a competition for both amateur and professional visual artists, showcased masterpieces crafted from plastic bottles, packaging, and more, collected from Recycle for Rewards bins found in select Watsons stores.