APPLE is planning its biggest product launch event of the year on September 10, during which it will unveil the latest iPhones, watches and AirPods, Bloomberg News reported on Friday, citing people familiar with the situation.

The company is making preparations for that date, even though the timing has not yet been announced, following which the phones will go on sale on September 20, in line with Apple's typical approach in recent years, the report said.

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