SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura.

This event, organized by the University of the Philippines Los Baños (UPLB), brought together over 300 experts to discuss innovative solutions for building greener and more resilient cities.