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'Underconsumption core' trending on social media

WASHINGTON — Exhausted from a rising cost of living in the United States and nonstop ads, some young adults on TikTok are pushing back.

'When every moment of your life feels like you're being sold something and the price of said item keeps going up, people will burn out on spending money,' Kara Perez, an influencer and financial educator, told AFP.