Procter & Gamble (P&G) Philippines has forged a strategic partnership with QBO Innovation to launch the first-ever 'vGrow Showqase' in the Philippines aimed at harnessing the untapped potential of the Philippine startup ecosystem and finding innovative partners who share P&G's vision for sustainable growth and serving Filipino consumers.

P&G, maker of trusted household brands like Safeguard, Ariel, Downy, and Pampers, launched the vGrow program to drive innovative solutions across multiple stages of its operations. The program aligns with the company's commitment to deliver superior products to its consumers through innovative initiatives and solutions.