THE City of Firsts held an insightful seminar on digital marketing for its lessees last July 29. Araneta City invited Rochefel Rivera, chairman of the Filipino Online Professional Service Cooperative (FOPSCo) and head of Business Development of Professional VAs, to discuss the various tools that entrepreneurs could use to expand their reach online. From search engine optimization to app-based marketing, she gave the attendees relevant tips that would help them stand out in today's digital marketplace.
She also reminded attendees not to be discouraged by the learning curve they may encounter as they learn the ropes of digital marketing. Rivera added that anyone who is venturing into a new landscape such as digital marketing would invariably face some challenges, but she encouraged them to power through all these challenges and emerge much more knowledgeable and ready to address the demands of an ever-changing digital sphere.
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