Puyat but not sleepy

IN this age of information technology, the use of coarse or disrespectful language in advertising rarely comes as a surprise. The shock factor is a hit with the public, after all. But there are limits as to what and how we market products or services. To maintain a balance in a free market economy, we have laws that are guardrails on our freedom of expression.

As a matter of policy, we also expect the advertising industry to practice self-regulation.