There are grocery places and supermarkets that people visit to grab their essentials efficiently. But then there are those like Joel's Place — a contemporary grocerant that offers everyday luxuries to Filipinos — that encourage grocers not just to get their supplies but to also stay and enjoy a different shopping experience. Knowing the story of the person this place is named after explains why Joel's Place is a special grocery and dining destination.

The grocerant, a portmanteau of grocery and restaurant, is named after Jose Luis, the late brother of Joel's Place CEO and President Donnie Tantoco.