Micro, small, and medium-sized (MSMEs) are the backbone of our country's economy. In fact, over 1 million businesses belong to this sector or at least 99.59 percent of the country's businesses. Despite this number, they often find themselves unsupported and faced with challenges related to operational inefficiencies and other productivity barriers. Often, their challenges stem from a lack of adva Robert 'Bobby' Claudio nced technology adoption.

This is where comes in alongside GS1 Philippines and Philippine Retailers. Today, Bobby takes us into the challenges small businesses face and how they can thrive despite it.