Jennylyn Mercado — dubbed by her longtime network, GMA, as Television's Ultimate Star—received more than a grand welcome from Beautederm Corporation on Thursday as its latest A-list endorser. Hosted, of course, by the homegrown beauty empire's ever-gracious President and CEO Rhea 'Rei' Anicoche-Tan, Jennylyn's launch was held at the ultra-posh and spanking new Solar North in Quezon City.

Pulling out all the stops, Rei made sure the high-ceiling ballroom was adorned with flowers. Guests, who were requested to arrive in white, marvelled at the beautiful set up as they enjoyed a bountiful luncheon complete with a live acoustic duo providing the feel-good music.