Adidas drops Bella Hadid from campaign over Gaza controversy

By Agence France-Presse

Jul 20, 2024 2:08 pm

BERLIN, Germany — Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.

The German sportswear giant recently relaunched the SL72, a shoe first showcased by athletes at the 1972 Olympics, as part of a series reviving old classic sneakers.

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