IN today's dynamic era, access to reliable financing is crucial for the growth and sustainability of small and medium enterprises (SMEs). Although many financing companies offer to provide necessary funds to these businesses, the credibility of the financing companies remains one of the challenges faced by SMEs.

In the sector-level mapping conducted by the Microfinance Council of the Philippines Inc., Social Performance Task Force, AFD and Luxembourg Aid and Development in 2021, it was identified that one of the barriers to customers' empowerment is the lack of trust in the financial service providers, including the financing companies.