Samsung Electronics unveiled its latest foldable smartphones Galaxy Z Fold 6 and Galaxy Z Flip 6 on Wednesday (July 10), making its priciest flagship model lighter and slimmer and bolstering AI functions as it challenges Apple's dominance in the premium market.
Samsung is also offering more sophisticated health monitoring functions to drive new demand for accessories such as its smartwatch, as well as a new ring for easy health monitoring and screen control.
Samsung offers new AI functions including a "listening mode" that provides simultaneous interpretation by voice when paired with Galaxy Buds earphones. It also worked with Alphabet's Google for new AI search functions, including showing a math problem's solution with all the steps when it is circled on the screen.
The world's largest smartphone maker pioneered the foldable segment in 2019, but Wednesday's launch is crucial as Samsung's foldable phone shipment share fell from 81% in 2022 to 63% in 2023 with competitors surging into the market, according to data provider Canalys.
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