ISUZU Philippines Corp. (IPC) continued its nationwide promotion with the Isuzu D-MAX Mall Tour and 4x4 Action Playground at SM Cebu Seaside. This exciting event offered customers in the Visayas region an exclusive opportunity to view and test drive the latest edition of the Isuzu D-MAX pickup.
The event kicked off on July 5 with a grand opening ceremony featuring a six-vehicle display of the Isuzu D-MAX. Actor and singer Rayver Cruz joined the opening festivities, treating Isuzu fans and mall goers to a special song and dance number.
At the end of the program, two lucky Isuzu D-MAX customers participated in a formal turnover ceremony, receiving their vehicles from IPC President Tetsuya Fujita and IPC Executive Vice President Shojiro Sakoda.
A highlight of the 3-day event was the Isuzu 4x4 Action Playground, designed to demonstrate the enhanced off-road and safety features of the D-MAX. The thrilling test course includes the intimidating 4x4 hydraulic ramp, articulated ramps, side cambers and a forward collision wall, providing attendees with a hands-on experience of the D-MAX's new and improved capabilities.
The new 2024 Isuzu D-MAX features a new Differential Lock system and Rough Terrain mode, making it more capable of traversing any terrain.
Following the Cebu leg, the Isuzu D-MAX Mall Tour and 4x4 Action Playground will move to SM Lanang Davao on July 26 to 28. For more information about the new D-MAX, its features, latest news and promotions, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.