EY GDS: Human-centric approach is key to ethical AI utilization 

INDUSTRY leaders emphasized the importance of human-centric artificial intelligence (AI) at a recent EY Global Delivery Services (EY GDS) Philippines C-suite forum, co-hosted with the IT and Business Process Association of the Philippines (IBPAP). The theme of the event was "Ethical AI in practice: balancing innovation with ethical responsibilities in AI deployment and usage."

Generative AI, which became increasingly popular in 2023, automates content creation, data analysis and decision-making, benefiting businesses economically. However, it raises concerns about privacy, ownership and misinformation due to possible inaccuracies or biases.