LAST Pride Month, the Free To Be U campaign made its way to this year's Pride Festival in the Philippines, 'Love Laban 2 Everyone,' through a booth dedicated to human immunodeficiency virus (HIV) awareness. The event was held at Quezon City Memorial Circle on June 22, 2024.

Free To Be U was an initiative brought together by Maintaining Epidemic Control — a project supported by the president of the United States' Emergency Plan for AIDS Relief and the U.S. Agency for International Development, implemented by FHI360. Its pride booth aimed to destigmatize HIV and encourage HIV prevention, testing and treatment through QuickRes.org, an online appointment booking system that makes these services safer and more accessible.