"Managing an online business is relatively easy as long as there's a structure in place. Even when I'm in the province, I can handle operations remotely. I typically work from 1 to 5 p.m., with family duties taking priority in the morning and evening."
NEARLY a decade ago, Kristine Ann Andaya, a nurse and pharmacist, entered the world of e-commerce by launching Kanna Beauty. She recalls being inspired by a TV advertisement encouraging small business owners to sell online, sparking her vision of distributing cosmetics nationwide.
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