KRISTINE ANN ANDAYA, Chief Executive Officer and Managing Director, Kanna Beauty
KRISTINE ANN ANDAYA, Chief Executive Officer and Managing Director, Kanna Beauty

"Managing an online business is relatively easy as long as there's a structure in place. Even when I'm in the province, I can handle operations remotely. I typically work from 1 to 5 p.m., with family duties taking priority in the morning and evening."

NEARLY a decade ago, Kristine Ann Andaya, a nurse and pharmacist, entered the world of e-commerce by launching Kanna Beauty. She recalls being inspired by a TV advertisement encouraging small business owners to sell online, sparking her vision of distributing cosmetics nationwide.

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