HEPMIL Philippines, a technology-driven media company, called for significant advancements in technology adoption and professional training within the Philippine content creation industry.
Erwin Razon, general manager of Hepmil Philippines, highlighted the need for better access to advanced technology and comprehensive training programs.
"There is a huge gap in getting the latest technology and adequate training, and it greatly impacts the quality and competitiveness of our local content," he said.
Razon also emphasized the economic and legal hurdles faced by content creators, including securing sustainable income and protecting their work from piracy.
"Government policies that promote investments in the creative industry and protect intellectual property rights can help the industry grow even more," he added.
This call to action aligned with the opening of Hepmil Philippines' new 400-square-meter production hub in Makati City, designed to bridge existing industry gaps.
Hepmil Philippines invested in a state-of-the-art production hub, featuring studios, workstations, lounges and a wardrobe department. The hub would also integrate live streaming capabilities to meet the demand for virtual production services.
This new production hub would address the growing demand for virtual production services. According to the 2024 Global Digital Report, 64.5 percent of consumers now conducted online brand research and were more selective about online content.
To support the local content ecosystem, Hepmil Philippines launched "We the future," a comedic documentary series, highlighting stories from various Filipino communities.
Additional shows set for release in late 2024 would include "Si OA," "Pork Soju" and "Astrolo-tea," each designed to resonate with audiences through relatable storytelling.
Razon said, "We are going to do reality-based shows, where we showcase the characters and the cast and crews, based on their personalities. So, they actually will be a part of content pieces, where they get to showcase their true selves."
With over 500 content creators in its network, Hepmil Philippines was committed to nurturing talent and driving industry innovation. Its new incubation program would help creators gain social commerce skills to monetize content and build sustainable careers.
"Our investments in the production hub and diverse content programs demonstrate our commitment to fostering a vibrant ecosystem for content creators," he added.