CUSTOMER centricity, customer obsession, customer experience and customer service are four crucial elements in the business world, each playing a distinct role in how companies serve and interact with their customers. Understanding the differences between these concepts and how to effectively implement them can significantly impact a company's success and customer satisfaction.

Customer centricity is a business strategy that puts the customer at the heart of all company decisions and actions. It involves understanding and anticipating customer needs and aligning the company's products, services, and interactions accordingly. A customer-centric company prioritizes long-term customer relationships over short-term gains. This approach requires an organizational culture that values customer feedback and continuously seeks to improve based on that feedback.