WE often hear of certain traits or values that define us as Filipinos, from our hospitality and congeniality to our grit and resilience when faced with hard times. As we navigate uncertain global political and economic landscapes, I'd like to highlight one of the Filipino values closest to my heart: 'bayanihan,' or communal unity and cooperation.

The spirit of bayanihan — rooted in our tradition of helping each other during crises — might seem inapplicable to business, especially on an international scale. But I beg to differ.