SINGAPORE, July 1, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, has won two prestigious awards at the Retail Asia Award 2024. The awards won by MINISO this year are Store Design of the Year (Small) - China and Store Design of the Year (Small) - Indonesia. This is the second consecutive year that MINISO has received recognition at this esteemed event, once again proving its leading position in the retail industry. These awards echo the International Retailer of the Year award the brand received last year, solidifying its position as a trailblazer in the Chinese retail world.
The Retail Asia Awards is a prestigious event that recognizes excellence and innovation in the retail industry across Asia. Celebrating outstanding achievements in various categories, the awards highlight the creativity, resilience, and customer-centric approaches of leading retailers. With its broad reach and esteemed reputation, the Retail Asia Awards not only honors regional leaders but also sets global benchmarks, showcasing the best practices and trends that shape the future of retail worldwide.This year, the MINISO Shanghai flagship store, honored with the Store Design of the Year (Small) - China award, transforms shopping into an engaging journey through its enchanting Lots-o'-Huggin' Bear universe. Spanning 1,000 square meters, this store presents over 3,000 trendy lifestyle items across dedicated experiential zones for key product categories. It captivates with meticulously curated displays, interactive merry-go-rounds, and thematic areas, creating a joyful and unparalleled shopping experience for customers.
These stores feature immersive themes of popular IPs such as Lots-o'-Huggin' Bear from Disney and Sanrio characters, creating a joyful and unique shopping experience for consumers, showcasing the brand's commitment to innovative retail projects and initiatives as it advances in the global marketplace with its new brand strategy.
MINISO's growth and success can be attributed to its brand strategy upgrade in 2023. The company has focused on upgrading its consumption scenes, store image, and services to enhance the overall shopping experience for its customers. By creating an innovative model inspired by interest-based consumption, MINISO has solidified its position as a globalized super brand.
With a presence in more than 110 markets and 6,630 stores worldwide, MINISO's long-term vision is to become the world's leading IP design retail group. To achieve this, MINISO plans to add 900-1,100 new stores globally by 2024.