The SM Mall of Asia Main Atrium was filled with vibrant colors and excitement as SM Beauty hosted its 2024 Pride event, "So Much Pride." The atrium transformed into a showcase of beauty, inclusivity, and self-expression, drawing a diverse crowd for an evening of celebration.

"So Much Pride" demonstrated SM Beauty's commitment to promoting diversity, inclusivity, and empowerment, bringing together people from all walks of life to honor the LGBTQ+ community.

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