OVER 30 micro, small, and medium enterprise (MSMEs) entrepreneurs benefitted from the learning session recently organized by the Jollibee Foods Corporation (JFC) and its social development arm Jollibee Group Foundation (JGF) in partnership with the Department of Trade and Industry (DTI). The first learning session, which supports the Republic Act 9501, centers on capacity building and knowledge sharing that aims to enhance MSMEs' business and marketing skills to enable them to scale their businesses.

DTI Undersecretary Ma. Cristina Roque was present during the learning session entitled 'Joy in Learning: MSME Meet and Learn,' which discussed the company's Farmer Entrepreneurship Program under JGF and the Company's practices in conducting Business-to-Business (B2B) and Business-to-Consumer (B2C) engagements.