WASHINGTON, D.C. — Apple is talking to major rival Meta about integrating the Facebook parent company's generative AI into its products, as it tries to catch up with rivals on artificial intelligence, the Wall Street Journal reported on Sunday.

The report comes after Apple also struck a deal with OpenAI, the creator of ChatGPT, to help equip its Apple Intelligence suite of new AI features for its coveted products. For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.