Jerry West is remembered as the "logo" of the NBA because his silhouette was used as the actual logo of the league. However, he has also left his imprint as a true master of the game.
For those who shame LeBron James for his NBA Finals series record of 4-6, Jerry West has it worse with 1-8. He kept on losing to the pre-ABA merger Boston Celtics, and won his sole title in 1972 with one of the greatest teams ever assembled, setting the record for the longest winning streak ever in the NBA with 33 straight.
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