Apple faces pressure to deliver on AI

By Agence France-Presse

Jun 07, 2024 12:09 am

SAN FRANCISCO, California — Apple is expected to make the case next week that it is not being left behind as tech world rivals blaze ahead with artificial intelligence (AI).

AI and perhaps even a partnership with ChatGPT-maker OpenAI will likely be a driving theme at the Monday kickoff of Apple's annual worldwide developers conference (WWDC) in Silicon Valley, according to analysts.

KEEPING UP A child holds an iPhone at an Apple Store on Sept. 25, 2015 in Chicago, Illinois. Apple is out to prove it is keeping up with its rivals on artificial intelligence at its annual WWDC in Silicon Valley. AP PHOTO

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