The Manila Times partners with Cedara

by The Manila Times

Jun 04, 2024 12:13 am

Becomes first APAC publisher to apply standardized measurement of media emissions

THE Manila Times (TMT), in collaboration with Cedara, the Carbon Intelligence Platform, has announced a pioneering initiative to comprehensively measure advertising carbon emissions, becoming the first publisher in the Asia-Pacific (APAC) region to undertake such an endeavor.

TMT will tap Cedara, the leader in mapping emissions across the media supply chain, to leverage its cutting-edge software platform and data-driven approach to measure and reduce its carbon footprint according to industry standards.

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Becomes first APAC publisher to apply standardized measurement of media emissions

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