PRUDENCE Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK's parent company, in partnership with Junior Achievement of the Philippines Inc. (JA Philippines), celebrated 1 million students nationwide who had been taught basic money management skills through "Cha-Ching," a financial literacy program. Beneficiaries and co-advocates joined the milestone event to commemorate this achievement.
Created by Prudence Foundation, "Cha-Ching" is a financial education program for children ages 7 to 12. It is a series of animated, music-based cartoons developed in partnership with Cartoon Network Asia and Emmy award-winning Children's Educational Specialist Alice Wilder. A school curriculum program was also developed with Junior Achievement Asia Pacific (JAAP) to instill good values, knowledge and behavior around money in children.
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