The Sunday Times Magazine > Filipino Champions
From beauty queen to corporate virtuoso

THE THOUGHT JUNKIE

Isabella Manjon, 2011 Bb. Pilipinas-Tourism, has accomplished a great deal since winning the crown in the mid-2000s.

A registered nurse who graduated from University of the East Ramon Magsaysay (UERM), Isabella has experienced a full life both in front of the camera and off it. Winning the crown unexpectedly in the mid-2000s led Isabella to a life amidst the glittering stage of show business and eventually, an exciting career behind the scenes. She now works for one of the country's biggest mall chains, SM, as an Assistant Mall Manager. Isabella, whom I have known since I was 7, shares what her journey has been like and the lessons she has learned since winning the crown.