BACOLOD CITY — What started out as a store hub in a mall for 36 small and midsize enterprises (SMEs), the One Town, One Product (OTOP) program has evolved into a lifestyle store that sells souvenir items and food products that are found and produced on Negros island.

Lynna Joy Cardinal, provincial director of the Department of Trade and Industry, said the OTOP Provincial Trade Fair will now be called the OTOP Lifestyle under the management of Negros Export Industry Corp. led by the mother-and-daughter tandem of Maria Lily and Micah Rosquillo.