Read this in The Manila Times digital edition.
Filipinos can get their hands on the most powerful and stylish smartphone this year nationwide as Huawei's latest line of smartphones, the Pura 70 Series, is fast approaching in the Philippines.
Pre-orders for the Huawei Pura 70 series have already begun, both online and in physical stores, but as the brand's most fashionable phones to date, the days leading up to its release have been nothing short of stylish, living up to its reputation as the phone driven for both fashion and functionality.
A celebration of fashion-forward
The brand hosted an exclusive gala at the Shangri-La at The Fort, Bonifacio Global City which was held with Vogue, served as a celebration of Huawei's commitment to innovation and Vogue's renowned expertise in style and photography.
"Let's not forget about the forward symbol design of Pura 70 Ultra — a symbol of progress, of moving forward fearlessly. It's a reminder that in fashion, as in life, we must always embrace change and keep pushing the boundaries of what's possible" said user, actor Jericho Rosales.
Designed to push the boundaries of smartphone photography and style, the event has reaffirmed the Pura 70 Series as the new standard for excellence in the mobile industry.
"[Its] blend of technology and ease of use provided me with the confidence and tools I needed to produce professional-quality photos right from the start" Danyl Generican, editor of Vogue Man.
The XMAGE Awards ceremony, which was also announced at the event, celebrates photographs spanning different themes and categories like Faces, Moments, So Far So Close, Hello Life, Art and Fashion, Style, Focus x Time, Action. This year's event highlights collaborations with esteemed partners like Fotomoto and Vogue, but the spotlight is on the Huawei community, whose members play a significant role as photo contributors and former XMAGE winners.
Continuing to highlight photography as a prominent feature of the phones, guests had the opportunity to visit the XMAGE Exhibit, which paid homage to Huawei's different moment highlights, namely moments of time, smile, beauty, and discovery.
The "moments" theme is a key player throughout the gala, as it symbolizes different aspects of the the line's unparalleled photographic capabilities. Currently, four "moments" themes are highlighted through the Series, and each focuses on a different side of photography when taking shots on the Pura 70 Series.
The first theme, "moments of time," talks about the unique and heartwarming stories found everywhere in everyday life. It catches fleeting moments which often go unnoticed by most people. With the Pura 70 Series, as well as through XMAGE technology, these serendipitous moments are well-preserved and kept alive for years to come.
"Moments of discovery" stresses going beyond exploring the world around us and, instead, looking for stories, connections, and discoveries through them. Huawei's XMAGE technology seamlessly documents one's journey through life with ease, and also records their discoveries and knowledge of the world around them. These pieces of discovery not only highlight the profound beauty surrounding us but also celebrate the transformative power these moments have in our everyday lives.
"Moments of smiles" brings out the joy and positivity typically associated with Filipinos, who, despite facing challenges every day, always have a smile on their faces. XMAGE reliably captures these moments, and preserves them as close to real life as possible. By snapping these moments, the brand honors the Filipino's spirit, smile, and resilience amidst hardships.
Lastly, "moments of beauty" celebrates the Pura 70 Series' ability to capture the world in its most stunning form. These are particularly evident when an athlete's body is used as an example. Here, XMAGE effortlessly shows their beauty and symmetry, all while shedding light to the perseverance and hardships before inevitable successes. The Pura 70 Series not only acknowledges the aesthetic beauty of these moments but also the dedication, hard work, and achievement behind them.
Capture everything, anytime, anywhere
One of the Pura 70 Series' highlight features is its camera module. Engineered to redefine smartphone photography, each model within the series is equipped with cutting-edge camera technology that ensures every shot is nothing short of picture perfect. Rest assured, with every snap, the result is vibrant, sharp, and color-accurate.
Regardless of model, each unit features the Ultra Speed Snapshot and Ultra Lighting Macro Telephoto Camera, which allow for professional-grade portraits, meaning users can take fast shots while maintaining the subject's integrity through crisp detail and clarity.
At P47,999, Huawei Pura 70 Series will be available starting May 31, but preorders are already available through Huawei's physical and online stores.