The thorny issue of how to protect the unwary from deepfakes was just one of the key issues in the spotlight at a UN conference on Artificial Intelligence (AI) held in Geneva this week, where a staggering 25,000 enthusiasts – and robots - from 145 countries added their voices to longstanding calls for checks and balances on the all-conquering tech.

The annual AI for Good Summit has been described as the leading UN platform promoting this technology to advance health, climate, gender, inclusive prosperity, sustainable infrastructure, and other global development priorities.