The Korea Tourism Organization (KTO) appointed actress and comedian Melai Cantiveros Francisco as Honorary Ambassador for Korea Family Tourism in the Philippines from May 21, 2024, to May 20, 2025. A special appointment ceremony for Francisco was held on May 21 in Seoul, Korea.

Francisco is the first Filipino celebrity appointed by KTO as an Honorary Ambassador for promoting Korean Family Tourism in the Philippines. Francisco rose to prominence in the entertainment industry after winning the reality TV show, 'Pinoy Big Brother: Double Up' in 2010. She then had various projects as an actress, comedian, and host. Currently, she is one of the hosts of the popular morning talk show, 'Magandang Buhay.'