THE Philippines leads in pet ownership in Southeast Asia at a rate of 83 percent. As pet owners, we want the best for our furry companions. Every decision we make, from their diet to grooming routines, impacts their health and well-being. There has been a growing interest in natural pet care products in recent years, and for good reason. While the trend of choosing natural products seems more prevalent in the West, there is a substantial movement in educating consumers to choose locally made, natural products. With MSMEs (micro small medium enterprises) generating 65 percent of the country's total employment, it's beneficial for pets when owners choose local brands that are economically viable for the country.
Fresher and environment appropriate ingredients
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