MONDELĒZ International Inc., a leading snacking company in the Philippines behind top brands such as Oreo, Tiger biscuits, Cadbury Dairy Milk, Toblerone, Tang, Eden Cheese and Cheez Whiz, announced the release of its fifth annual State of Snacking report.
A global study on consumer trends, the report annually broke down insights on consumers' preferences when they make snacking decisions. In collaboration with The Harris Poll, one of the United States' prominent public opinion think tanks, the report was part of Mondelēz International Inc.'s commitment to lead the future of snacking.
Evolving consumer mindset and mindful snacking
Compared to 5 years ago, findings from this year's report showed that consumers were now paying more attention to mindfulness, with data showing 64 percent of consumers were paying more attention to their hunger or fullness levels and 57 percent focusing on the time and pace of how they enjoyed snacking.
As part of empowering consumers to snack right, Mondelēz International Inc. promoted the following for a more mindful snacking: Knowing what one wanted and needed emotionally and functionally; being aware of one's portion size and moderating it; enjoying and appreciating snacks with all senses (e.g., taste, feel, smell); being present in the moment and avoiding distractions while snacking; being aware of one's hunger, fullness and satisfaction; and reflecting on the whole eating experience.
In alignment with these tips, the report highlighted consumers were agreeing to snack more mindfully, recognizing that snacks have a role to play in a healthy diet to meet a variety of perceived health benefits such as boosting their energy (75 percent), improving their mood (74 percent) and enjoying snacks that align with their fitness goals (70 percent).
Snacking curation
In addition, the State of Snacking report also showed that snacks remained a priority for consumers, especially those from the Asia-Pacific region. In eight out of 10 Asian consumers, they reported actively discussing snacking preferences within their circles in comparison to 74 percent of global consumers overall.
Complementing the behavior of consumers to curate their snacking habits, the report also found that social media played a crucial role in defining Asians' snacking behavior, with consumers more likely to utilize social media to learn more information about snacking (66 percent vs. 56 percent total).
Snacking with purpose
Consumers were also snacking more purposely with over two-thirds of them agreeing that they often chose brands that align with their values such as Mondelēz International Inc's brands, whose snacks aligned with their environmental priorities. This was especially true with the insight that 67 percent of consumers surveyed agreed that they prioritized snacks with less plastic packaging.
"Purpose has always been at the core of our business." said Mondelēz International Inc. Managing Director in the Philippines Aleli Arcilla. "Aside from leading the future of snacking, we're also in the business of providing the right snack for the right moment and made the right way."
As part of its efforts to support the Extended Producer Responsibility (EPR) Law, Mondelēz International Inc. had taken steps to use less and better packaging and help improve diversion systems, where it operated. In 2023 alone, the company collected and diverted 100 percent of its post-consumer plastic packaging, which is beyond the requirements of the EPR Law.
"We're proud of our work here at Mondelēz International. Our role of providing consumers with their household favorites while being able to contribute to our collective duty to help the world is the reason our colleagues work tirelessly every day," added Arcilla.
To learn more about the State of Snacking, the report was published and available at Mondelēz International Inc.'s website: www.mondelezinternational.com/stateofsnacking.