AFTER a successful launch in Bacolod, Coca-Cola Philippines and partners celebrated Earth Day by collecting 444.85 kilograms of polyethylene terephthalate bottles and cans through the Tindahan Extra Mile (TEM) program during the Panaad sa Negros Festival from April 16 to 21, 2024.

The program empowered sari-sari (sundry) store owners and micro, small and medium enterprises to transform their stores into collection hubs for empty plastic bottles, supporting efforts to curb plastic waste and combat pollution. Micro retailers earned points for collecting bottles, which could be redeemed for cashback and products for their businesses.