Multi-channel retailer Puregold once again demonstrated its commitment to supporting micro, small, and medium enterprise (MSME) owners by hosting the highly-anticipated Negosyo Convention 2024. The event, which is taking place at the World Trade Center in Pasay City and runs until today, May 18, welcomed an unprecedented number of over 12,000 members of the Tindahan ni Aling Puring program.

The program, now celebrating its 20th anniversary, has been a cornerstone of Puregold's efforts to empower MSMEs across the country. Tindahan ni Aling Puring caters to small business owners such as sari-sari stores, karinderyas, bakeries, mini-groceries, food catering services, and other food service enterprises.

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