IN an exciting development for the Philippine ready-to-drink market, Jack Daniel's and Coca-Cola launched the Jack Daniel's and Coca-Cola Zero Sugar alcoholic ready-to-drink (ARTD) beverage this May.
Building on the momentum of last year's successful launch of the original Jack Daniel's and Coca-Cola alcoholic ready-to-drink product in the country, Coca-Cola Philippines and Brown Forman, Jack Daniel's parent company, are enhancing their portfolio with a new offering that caters to the evolving preferences of consumers. This innovation continues the legacy of the cherished popular whiskey and soda cocktail, now using Coca-Cola Zero Sugar, packed for convenience and enjoyment.
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