Fast Times
How consistency has made the Porsche brand what it is today

WHEN Porsche first unveiled the Cayenne, the automotive world forever changed. The world started to accept the fact that a sports car brand can also make an SUV a great one, in fact. Since then, Porsche has also delved into the world of sedans with the Panamera, along with its first production electric car, the Taycan.

What initially was a brand primarily known for sports cars now produces a host of models in various categories. Back when the Cayenne wasn't conceived yet, you'd think that this would dilute the Porsche brand. But fast forward to 2024, Porsche as a brand is arguably better and more valuable than ever, and that's due to how it developed its vehicles over the past 75 years.