The Philippines' participation in Asia Dive Expo (ADEX) Singapore, known as Asia's largest and longest-running dive expo, was a resounding success after a three-day business-to-consumer session, generating P197.2 million in combined negotiated sales leads and actual bookings. This marked more than 300 percent increase from last year's negotiated sales leads.

In addition to this feat, the country was named the Sustainable Dive Destination of the Year in recognition of its unwavering commitment to environmental conservation and sustainable practices in dive tourism.'This recognition, alongside our long list of accolades celebrating the beauty of our nation, underscores our steadfast commitment to sustainable tourism practices,' said Tourism Promotions Board (TPB) Chief Operating Officer Maria Margarita Montemayor Nograles. 'Participation in trade fairs like ADEX provides us a platform to promote the Philippines' diverse tourism products and experiences. Moving forward, we will continue to work hand in hand with local communities and dive operators to ensure sustainable practices are followed so that our country's treasures will still be enjoyed by future generations in the years to come.'