IN an era of ever-present digital connectivity, enterprises are navigating a terrain where customer presence is multifaceted and engagement through text messages and AI-powered chatbots is becoming increasingly significant. The push toward these platforms is evident in a survey by Insider Intelligence and eMarketer, showing that 60.5 percent of US marketers have observed a boost in customer engagement via text messaging. HubSpot's State of Marketing 2024 reports that 72 percent recognize the importance of AI tools for personalizing customer experiences.
917Ventures' m360 is an omnichannel collaborative-performance advertising solutions platform that addresses this contemporary landscape. This multifunctional advertising platform, supporting various communication channels, has expanded threefold since its 2022 inception. It has enabled businesses to utilize multichannel communication avenues, including SMS and AI chatbots, to heighten brand awareness, improve customer service, and escalate global sales. m360's utility was notably evident during Typhoon "Odette/Rai," when it played a critical role in disseminating warnings to Filipinos.
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