FILIPINOS cherish and celebrate strong family bonds, yet death largely remains a subject whispered in hushed tones if spoken about at all. This often leaves families unprepared for the emotional and logistical challenges of a loved one's passing.

'The tide is turning. We're thrilled to see more Filipinos recognizing the importance of pre-planning for end-of-life needs. By taking the time to discuss and plan preferences, families can navigate this difficult time with greater emotional and logistical ease, allowing them to focus on cherishing the memory of their dearly beloved,' PhilPlans Assistant Vice President Edgardo Aytona said.