The Filipino obsession with Korean beauty products blossomed with the rise of "Hallyu," the global wave of Korean pop culture. Admiring Korean celebrities and idols, Filipinos eagerly adopt their beauty trends, incorporating them into their daily routines.
In light of this trend, the Korean Cultural Center (KCC) in the Philippines and the Korea Tourism Organization Manila Office collaborated to host the "K-Beauty Hangout" event on April 12 at SM Aura in Taguig City. This event offered Korean beauty enthusiasts an immersive experience with various activities and opportunities to take home coveted products.
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