WEB3, marking the internet's third evolutionary stage, stands to gain significantly from rapid advancements in connectivity, moving toward greater decentralization and a more user-centric focus. This means exciting new applications that cater to real-world needs and create fresh opportunities are emerging. Companies like Emfarsis are at the forefront of this user-centric revolution.

I talked to Leah Callon-Butler, director at Emfarsis, about their company's support for early-stage founders in finding their audience and voice as they launch in the Metaverse. Callon-Butler has been influential in promoting Web3 startups in the Philippines since she moved here in 2018. She saw the potential for Web3 to thrive in the Philippines due to its English fluency, positive crypto outlook, and young, digitally-minded population. The country's high social media use and large unbanked sector made it ripe for Web3 projects like Axie Infinity. The game offered an income stream for many Filipinos during the pandemic.