PHILIPPINE agency MullenLowe Treyna capped off the first quarter of 2024 with its biggest haul to date from Asia's most prestigious creative award shows, which included some historic firsts for the Philippines.

Headlining this year's haul is the Right To Care card, developed in partnership with the Quezon City Gender and Development Council. This groundbreaking initiative would empower LGBTQ+ (lesbian, gay, bisexual, transgender, queer or questioning) couples to make medical decisions for their partners in a country that's still struggling with gender equality.