THE pandemic marked the exponential rise of the internet and social media, not just in the daily lives of normal people but also in the operations of businesses of all sizes. It made business during the pandemic much more convenient; customers stuck in their homes used social media to access products and services, and businesses operating remotely used the internet to promote and sell their products and services to a wider market.

In the Philippines, a country known for being one of the top users of the internet in the world, the surge of online businesses and rise in the use of e-commerce platforms showed how Filipinos exhibited great adaptability and utilization of the internet and social media.