Franchising: Best Filipino business model

GROWING up in a risk-averse non-entrepreneurial environment, Filipino children are sent to school to qualify for employment, especially overseas. But the unemployment rate is 3.5 percent, which means that there were 1.8 million jobless Filipinos in February, according to the Philippine Statistics Authority (PSA). This reality triggers the unleashing of an opportunity to seek career alternatives.

The Generation Zs and the emerging Generation Alpha are showing inclination as independent-minded young activists who enjoy their well-informed creativity and explorative nature. They are the digital natives who are the firstborn of the 21st century and have full value of social media. They are bound to be socially grounded critical consumers, prosumers, in the pursuit and patronage of responsible and meaningful purpose in enterprises and entrepreneurship.